Digital Marketing Researches & Reports

The Emoji Report, 2017 | Brandwatch

| Global

There is no chat in our today’s social media interaction with no emojis that have become an integral part of our written communications. On average 250 million emojis are posted online each month varies from positive and negative ones. Take a quick glance at the Brandwatch’s new emoji analysis which analyzed over 6 billion emojis within 100 brands on Twitter:

  • Three-quarters of the emojis on Twitter are positive ones, compared only a quarter which are negative.
  • There is an increase of 9.5% in using negative emojis which grew from 23.2% to 25.4%.
  • The largest volume of negative emojis was recorded during the month of the American election (8th November 2016) which grew to 28.9%.
  • Emojis of joy is the most used with a rate of 31%, followed by disgust emojis with a rate of 21%.
  • Female are more likely to use emojis than male (61% vs. 39%). They’re also more likely to use negative emojis.
The Emoji Report, 2017 | Brandwatch 1 | Digital Marketing Community

The Most Popular Emojis Are Smileys, Hearts, Humans, and Hand Gestures


Data based on an analysis of a statistically accurate 10% sample of Twitter within a two-year time period from Sept 1st, 2015 – Sept 30th, 2017. The Emoji Report analyzed 6 billion emojis within 100 brands in total.


Information Technology & Services

Founded in 2007, Brandwatch is a leading provider of social media monitoring and analytics and a leading social intelligence company. Brandwatch gathers social media data from across the web and allows users to analyze it to gain actionable insights for their business. Brandwatch Analytics is a powerful social media monitoring and analytics platform, allows clients to monitor, analyze and utilize online conversations about their brand, competitors and topics of interest from across the world, in 27 languages. The company's teams build intelligent software solutions that meet the needs of over 1,200 forward-thinking businesses, including Unilever, Whirlpool, British Airways, Walmart and Dell.

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