/ Researches / European E-Commerce Report 2017 | Ecommerce Foundation
European E-Commerce Report 2017 | Ecommerce Foundation
Europe has a total population of approximately 840 million (about 11% of world population) as of 2017, with a GDP reaches 16 trillion & increasing. The Eastern region including Russia has the largest population. Europe also is moving up on the ease of doing a business index. These distinctive features lead to a huge rise of e-commerce with over 25,000 online shops across Europe.
Learn more about the European e-commerce in 2017:
In 2016, internet penetration in Europe reached 81%. Northern and Western Europe hold the highest rates (93% & 89%).
Norway has the highest internet access rate (100%), while Ukraine has the lowest (49%).