Future Opportunities in FMCG E-Commerce, 2018 | Nielsen
E-Commerce & Retail|Global
E-commerce is reshaping the global retail market. Today, e-commerce across multiple categories like Fashion, Electronics, FMCG and others account for about US$2.8 trillion, some 10% of the global retail market. But what the current drivers of FMCG e-commerce and what the e-commerce market look like by 2022.
Nielsen has launched this study that analyzed the current state of FMCG e-commerce in 34 markets and identified the 10 key drivers that most correlate to online success in such field. The study also presents the results of the analysis of drivers as well as the forecasts for eight of these markets.
10 Key Drivers of FMCG E-Commerce Market Success:
Bank Account Penetration
Ease of Doing Business
Maturity of FMCG E-Commerce Retailers
Key Drivers Framework to Guide the FMCG E-Commerce Market Success, 2018
Content of the “Future Opportunities in FMCG E-Commerce, 2018” Report:
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