Digital Marketing Researches & Reports

Future Opportunities in FMCG E-Commerce, 2018 | Nielsen

E-Commerce & Retail | Global

E-commerce is reshaping the global retail market. Today, e-commerce across multiple categories like Fashion, Electronics, FMCG and others account for about US$2.8 trillion, some 10% of the global retail market. But what the current drivers of FMCG e-commerce and what the e-commerce market look like by 2022.

Nielsen has launched this study that analyzed the current state of FMCG e-commerce in 34 markets and identified the 10 key drivers that most correlate to online success in such field. The study also presents the results of the analysis of drivers as well as the forecasts for eight of these markets.

10 Key Drivers of FMCG E-Commerce Market Success:

  1. Market Size
  2. Bank Account Penetration
  3. Internet Penetration
  4. Smartphone Penetration
  5. Ease of Doing Business
  6. Population Density
  7. Postal Reliability
  8. Trust
  9. Savings Culture
  10. Maturity of FMCG E-Commerce Retailers
10 Key Drivers of FMCG E-commerce Market Success, 2018

Key Drivers Framework to Guide the FMCG E-Commerce Market Success, 2018

Content of the “Future Opportunities in FMCG E-Commerce, 2018” Report:

  • Summary
  • Key Messages
  • FMCG E-commerce Global Landscape
  • 10 Key Drivers of E-Commerce Market Success
  • FMCG E-commerce Five Year Forecast
  • Forecasts for Select Eight Markets
    • Colombia
    • New Zealand
    • Norway
    • Poland
    • Portugal
    • Taiwan
  • Thailand
  • United Arab Emirates
  • E-commerce Advice for Retailers and Manufacturers

Number of Pages:

  • 34 Pages


  • Free


Market Research & Data Technology

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Nielsen has operations in over 100 countries, covering more than 90% of the world's population.


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