Digital Marketing Researches & Reports

Infographic: 2017 US Teacher Shopping Preferences & Statistics | SheerID & Agile Education Marketing

Consumer Behavior | USA

Teachers are one of the marketing segments that can’t be overlooked. In 2016-17, they spend almost 11% of their personal paychecks on classroom expenses such as classroom supplies and instructional materials with an average of $468.

Find out more about how & when they shop, what they shop for and how much they spend:

  • Some teachers reported that they spent up to $5,000 in 2017, almost decreased by $1,000 from 2016.
  • 36% of the teachers shopped every few months, 28% shopped every single month and 22% shopped only before the school year starts.
  • 85% don’t currently use crowdfunding platforms such as GoFundMe to raise the funds for their classrooms, while 25% would do so in the future.
  • 49% said they prefer to shop online, compared to 22% prefer shopping in-store.
  • 78% were more likely to use laptops for purchasing classroom items than mobile devices or tablets (11% for both of them).
  • Paying for shipping is the key driver which make 41% of teachers abandon online shopping.
  • Teachers are 96% more likely to purchase from a company that offers a teacher discount online.

Infographic 2017 Teacher Shopping Preferences & Statistics SheerID & Agile


Data were driven from 674 K-12 teachers and educators from across the US.


Established in 2010, SheerID is an instant verification platform for enterprises, verifying that your customers qualify for special offers to enable enterprises to deliver authenticated offers and experiences without friction and without fraud. SheerID delivers a seamless customer experience that decreases churn and fuels loyalty to drive revenue growth.From marketing tips to shopping statistics, customer loyalty to corporate sponsorships, SheerID channel will explore a whole new way to improve your affinity group marketing strategy. The world’s biggest brands, such as Spotify, Foot Locker and Microsoft, rely on SheerID as their trusted verification partner.

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