A new study conducted by AudienceProject on 16,000 in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland revealed that people are giving up the computer in favor of the mobile. Mobile penetration has now exceeded the computer penetration and new devices are being introduced creating an ever more fragmented landscape of devices.
Data were driven from over 16.000 individuals in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland. The survey was conducted online in Q2 2018. The respondents have been selected from AudienceProject’s Nordic, German, UK and US panels consisting of more than 1.5 million panelists.
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