A new study conducted by AudienceProject on 16,000 in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland revealed that people are giving up the computer in favor of the mobile. Mobile penetration has now exceeded the computer penetration and new devices are being introduced creating an ever more fragmented landscape of devices.
Top Line Findings of the 2018 Device Usage Insights:
- In 2018, people have access to an average of more than 7 devices with internet access.
- American households ranked the top with the average number of devices.
- Finland has the highest computer penetration, while the UK has the highest tablet penetration, and both Sweden & Norway have the highest mobile penetration in households.
A Graph Shows the Mobile Penetration in Households in the US, the UK, Germany, Denmark, Sweden, Norway & Finland
Content of the “Insights 2018: Device Usage” Report:
- Number of devices
- Device penetration
- Smart speakers
- About the study
Number of Pages:
Data were driven from over 16.000 individuals in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland. The survey was conducted online in Q2 2018. The respondents have been selected from AudienceProject’s Nordic, German, UK and US panels consisting of more than 1.5 million panelists.