Marketers all around the world had to adapt to the new environment due to the COVID-19 pandemic. They had to create new ways of collaborating, communicating, and strategizing across organizations.
Without further ado, let’s check the insights of the executive marketing leadership survey.
Based on the executive marketing leadership survey, a percentage of 47% have seen website traffic increase since COVID-19. As well as 44% have seen an increased need for design assets.
Moreover, 67% of the marketing team’s productivity has been impacted by COVID-19 driven by resources; team workload, and burnout.
Marketing leaders want to invest more in growth marketing, content marketing, and design. This actually indicates the importance of creating quality marketing assets as well as well-designed, branded materials that can actually help companies get their message across online.
Also, growth marketing has been a hot topic for several years now and it is no longer a niche subject – it’s a pillar of successful companies.
The chart below answers the question ” What areas of marketing do you wish your team invested more in?”
Check the content marketing guide here.
COVID-19 made the majority of people adapt to closed offices, unfamiliar work schedules, and a totally different working environment.
According to the marketing leadership report, the amount of people who work remotely at least once per week has grown by 400% since 2010, moreover, 99% of people said they’d choose to work remotely, at least part-time, for the rest of their careers.
The following chart answers the following “How has the COVID-19 pandemic affected your company in the following ways since the begging of COVID-19 traffic to our company’s website has”;
Download the full report here.