Digital Marketing Researches & Reports

The Executive Marketing Leadership Survey: How Top Marketing Leaders Are Adapting in 2021 | Hubspot

Content Marketing | Global

Marketers all around the world had to adapt to the new environment due to the COVID-19 pandemic. They had to create new ways of collaborating, communicating, and strategizing across organizations.

Without further ado, let’s check the insights of the executive marketing leadership survey.

Investments in Growth Marketing, Content, and Design Are a Future Focus:

Based on the executive marketing leadership survey, a percentage of 47% have seen website traffic increase since COVID-19. As well as 44% have seen an increased need for design assets.

Moreover, 67% of the marketing team’s productivity has been impacted by COVID-19 driven by resources; team workload, and burnout.

Marketing leaders want to invest more in growth marketing, content marketing, and design. This actually indicates the importance of creating quality marketing assets as well as well-designed, branded materials that can actually help companies get their message across online.

Also, growth marketing has been a hot topic for several years now and it is no longer a niche subject – it’s a pillar of successful companies.

The chart below answers the question ” What areas of marketing do you wish your team invested more in?”

The Executive Marketing Leadership Survey 2021 | DMC

  • According to the executive marketing leadership report, growth marketing tops the list.
  • Comes in second place is content marketing followed by design.
  • However, PR comes in last place.

Check the content marketing guide here.

Marketing Leaders are Struggling with Remote Team Operations

COVID-19 made the majority of people adapt to closed offices, unfamiliar work schedules, and a totally different working environment.

According to the marketing leadership report, the amount of people who work remotely at least once per week has grown by 400% since 2010, moreover, 99% of people said they’d choose to work remotely, at least part-time, for the rest of their careers.

The following chart answers the following “How has the COVID-19 pandemic affected your company in the following ways since the begging of COVID-19 traffic to our company’s website has”;

The Executive Marketing Leadership Survey 2021 | DMC

  • According to the marketing leaders’ report, marketing leaders are actually struggling with the transition to remote work.
  • 43% of respondents stated that their team workload has increased since the COVID-19 hit.
  • Moreover, 80% of marketing leaders agree that it’s been difficult to motivate their teams besides improving productivity.
  • Also, there’s a clearly more opportunity for growth, with a percentage of 46% of marketing leaders responding that they have seen an increase in web traffic since COVID-19 broke out.

The Executive Marketing Leadership Survey 2021 | DMC

 

Download the full report here.

The Table of Content of “The Executive Marketing Leadership Survey: How Top Marketing Leaders Are Adapting in 2021” Report:

  • Investments in Growth Marketing, Content, and design Are a Future Focus
  • Marketing Leaders are Struggling with Remote Team Operations
  • Investments in Marketing Technology are Fostering Collaboration
  • Reacting At Speed

Number of Pages:

  • 20

Pricing:

  • Free

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses. HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.
  • RELATED ARTICLE

    Subscribe for our newsletter!

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019