Digital Marketing Researches & Reports

Middle East and North East Africa: ERICSSON Mobility Report, Q4 2016 | Ericsson

Consumer Behavior | Middle East

The total mobile subscribers in the Middle East and North East Africa reached 690 M Subscribers in 2016, and it is expected to reach 850 M subscribers in 2022 with compound annual growth rate (CAGR) of 3%. Smartphone subscriptions also reached 230 M subscribers in 2016, and it’s also expected to reach 480 M subscribers in 2022 with a compound annual growth rate of 15%. The region is still expected to have a higher GDP growth rate than the world average.

  • Mobile penetration and mobile broadband penetration in  Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates are over 100% in most countries (with averages of 170 and 110 percent).
  • Medium mobile broadband penetration in Turkey, Jordan, and Lebanon reached 60%, while penetration is lower in Iran, Iraq, and Egypt with an average of 35%.
  • In Saudi Arabia, Turkey and UAE, one-third of internet users who use smartphones state that most of their TV and video consumption is now on-demand, catch-up or online. Over 70% of internet users with smartphones in these countries watch video clips on social networking websites at least once a week, compared to 65% globally.
  • 48% of internet users in Saudi Arabia and 46% in the UAE said they couldn’t live without social media, while 44% of the regional average said also they couldn’t live without social media, compared to 24% globally.
  • UAE and Turkey provide better app coverage than Egypt and Lebanon.
  • In Saudi Arabia, the UAE, Turkey, and Egypt, most smartphone users have data plans with a minimum of 1 GB of data. Saudi Arabia has the highest percentage of users with very high data plans.
  • Events such as Expo 2020 in Dubai and FIFA World Cup in Qatar in 2022 will create new opportunities and accelerate 5G introduction in the region.
Middle East and North East Africa, ERICSSON Mobility Report Q4 2016

A Graph Shows The Top Smartphone Apps by Total Data Traffic in The Middle East & North East Africa, 2016.


Located in Sweden, Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers around the world, with nearly 40% of the world’s mobile traffic carried through Ericsson's networks.Ericsson enables the full value of connectivity by creating game-changing technology and services that are easy to use, adapt and scale, making its customers successful in a fully connected world for more than 140 years.

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