Tag: Arab Social Media

The influence of social media has been felt in the recent political uprisings in the Arab world. In the Arab region, the tools of social media played a crucial role in mobilizing. Whether it is Facebook, Twitter, YouTube, Google or Blogs, they all have found themselves central to the uprisings in an unprecedented way. The …

The impact of social media on the global communications landscape over the past decade has been profound, during that time, social networks have become mainstream, as social channels have grown from nascent services to media behemoths. The Middle East has also seen the impact of this evolution in communication. As elsewhere, social media in the …

Needless to say that social media continues to change our surroundings in many ways, and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes social media marketing a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks abundant studies …

If media simply means communication, social media for sure can be defined as websites or other internet-based services where the content being communicated is created by the people who use the service, unlike the news website, where the content is created by a journalistic and editorial staff for mass consumption, on social media sites there …

Every company needs a presence on social media platforms. As a business owner or marketer, you most likely understand this concept even people are always looking for ways to connect and network with each other, in this age of digitization, people have found ways to be socially active on the internet, which is possible with …

Internet penetration has increased in all countries in the Middle East Region since 2013. Lebanon grabbed the highest uplift (from 58% in 2013 to 91% in 2017). There is also a tremendous change in media consumption as internet expansion is significantly affecting other media use, with fewer nationals are now watching TV, listening to the …

The false personal information is usually fed into the demographic analysis of social media data within electronic participation initiatives or big data-driven policy making cycles. Accounting for and correcting for such misrepresentative demographic data is critical when social media data informs policy formulation cycles. Take a glance at the most platforms that the Arab online users …

Instant messaging is a set of communication technologies used for text-based communication between two or more participants over the internet. It allows effective and efficient communication, allowing immediate receipt of acknowledgment or reply. In the company, colleagues can send and reply instant message in real time without face to face, meanwhile, the work report can …