Digital Marketing Researches & Reports

How to Reach Millennials in 2021 | GlobalWebIndex

Consumer Behavior | Global

We can see that millennials are slowly becoming the benchmark of consumer behavior. Also, despite numerous setbacks, millennials remain positive.

On the other hand, gaming shines through in every aspect of millennials’ lives – from their interests and entertainment behaviors, to what influences them as consumers; and the COVID-19 pandemic has accelerated this.

Let’s get to know more about millennials in 2021.

Millennials in 2021: Lifestyle & Finances:

Based on the millennials in 2021 report, 7% of millennials have lost their job. With the oldest millennials nearing 40 while the youngest are in their mid-20s, this consumer segment is an elusive and diverse bunch and a key target for brands.

Moreover, looking back at the beginning of 2020 they represented the single largest generation in the global full-time workforce (65%).

The following chart shows millennials’ relationship status:

How to Reach Millennials in 2021 Ultimate Report | DMC

On the other hand, the following chart shows their living arrangement:

How to Reach Millennials in 2021 Ultimate Report | DMC

  • 56% of millennials (24- 37) live with their partner, however, 46% of younger millennials (24-30) live with their partner, and 70% of older millennials (31-37) live with their partner.


  • When it comes to living alone, 8% of millennials (24-30) live alone, and only 6% of millennials (31-37) live alone.


  • Moreover, 16% of all millennials live with other family members.

Professional Life:

Based on the millennials in 2021 report, over 4 in 10 describe themselves as career-focused. Furthermore, 19% of millennials hold managerial roles. The following chart shows the percentage of millennials who are ultimate decision-makers when their company is purchasing the following:

How to Reach Millennials in 2021 Ultimate Report | DMC

  • According to the millennials in 2021 report, 47% of millennials are ultimate decision-makers when their company is purchasing all products.
  • Moreover, 24% of them are decision-makers when their company is purchasing software.
  • On the other hand, 33% of millennials are decision-makers when it comes to purchasing hardware.

To know more about millennials download the full report here.

The Table of Content of “How to Reach Millennials in 2021” Report: 

  • Discover our data
  • Key insights
  • Lifestyle & finances
  • Media & entertainment
  • Social media
  • Buying habits
  • Appendix
  • Notes methodology
  • More from GWI

Number of Pages:

  • 35 pages


  • Free


All figures in this report are drawn from GWI’s online research among internet users aged 16-64. We only interview respondents aged 16-64 and our figures are representative of the online populations of each market, not its total population. Note that in many markets in Latin America, the Middle-East and Africa, and the Asia-Pacific region, low internet penetration rates can mean online populations are more young, urban, affluent, and educated than the total population.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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