We can see that millennials are slowly becoming the benchmark of consumer behavior. Also, despite numerous setbacks, millennials remain positive.
On the other hand, gaming shines through in every aspect of millennials’ lives – from their interests and entertainment behaviors, to what influences them as consumers; and the COVID-19 pandemic has accelerated this.
Let’s get to know more about millennials in 2021.
Based on the millennials in 2021 report, 7% of millennials have lost their job. With the oldest millennials nearing 40 while the youngest are in their mid-20s, this consumer segment is an elusive and diverse bunch and a key target for brands.
Moreover, looking back at the beginning of 2020 they represented the single largest generation in the global full-time workforce (65%).
The following chart shows millennials’ relationship status:
On the other hand, the following chart shows their living arrangement:
Based on the millennials in 2021 report, over 4 in 10 describe themselves as career-focused. Furthermore, 19% of millennials hold managerial roles. The following chart shows the percentage of millennials who are ultimate decision-makers when their company is purchasing the following:
To know more about millennials download the full report here.
All figures in this report are drawn from GWI’s online research among internet users aged 16-64. We only interview respondents aged 16-64 and our figures are representative of the online populations of each market, not its total population. Note that in many markets in Latin America, the Middle-East and Africa, and the Asia-Pacific region, low internet penetration rates can mean online populations are more young, urban, affluent, and educated than the total population.