Digital Marketing Researches & Reports

Mobile Now Makes up to 84% of Facebook’s Ad Revenues | Facebook Q3 2016 Results

Social Media Insights | Global

Mobile Ad revenues contributed to about 84% of Facebook’s Ad revenues in Q3-2016, the same as last quarter and up from 78% in Q3 2015. That means Facebook earned $5.7 billion of its total $6.8 billion in ad revenue on mobile Ads.

Here are also some key insights about the company’s performance in the Q3 2016:

  • The Daily active users (DAUs) were 1.18 billion in September 2016, an increase of 17% year-over-year.
  • The Mobile DAUs were 1.09 billion for Q3 2016, which means an increase of 22% year-over-year.
  • The Monthly active users (MAUs)  were 1.79 billion as of September 30, 2016, an increase of 16% year-over-year.
  • The Mobile MAUs were 1.66 billion as of September 30, 2016, an increase of 20% year-over-year.
  • Although the number of MAUs in US & Canada represent only about 13% of the total Facebook MAUs, these countries had contributed with more than 50% of the total Facebook revenues in Q3-2016.
A Figure Shows The Revenue of Facebook Q3, 2016.

A Figure Shows The Revenue of Facebook Q3, 2016.


Internet & Social Networking

Launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Facebook is an American online social media and social networking service company based in Menlo Park, California. Its mission is to give people the power to build their own community and bring the world closer together. People mainly use Facebook to stay connected with friends and family, to discover and stay up to date with what’s going on in the world, and to share and express what matters to them. Today, Facebook has more than 2.2 billion monthly active users.

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