It is noticeable that mobile shopping apps are the go-to when it comes to online shopping. Mobile shopping apps continue to experience significant growth rates.
According to eMarketer, global mobile commerce sales have rocketed nearly 3x in just four years, from under $1 trillion four years ago in 2016 to nearly $3 trillion in 2020. Also, sales are expected to be worth $3.56 trillion in 2021.
Well, let’s check the insights of mobile shopping apps.
The figure below shows mobile shopping apps install to action time.
Obviously, numbers align to show that mobile shopping apps are strongly entrenched in consumers’ normal routine. Besides, CPIs are a steal at $2.87 and costs through the funnel are affordable.
Impressive engagement rates, the impact of global events, and low costs position shopping apps for their biggest year yet.
Check the mobile shopping apps costs and conversion rates below for further information.
When it comes to iOS, it clearly offers a higher retention rate across the board. The following chart shows the shopping app user retention by platform (Android, iOS)
“Run a lot of tests – and often. But zero in on metrics such as customer lifetime value. Use LTV as the measure of whether your investments are driving positive results and be prepared to change your strategy quickly if the numbers don’t add up.” Vinícius Campos – Performance Marketing Coordinator LatAm
Make sure to check the full report for the full insights about mobile shopping apps in 2020.
Data were driven from an analysis of 129 apps, 53 billion impressions, 558 million clicks, 10 million installs, and 2 million first-time events. The analysis was conducted during Apr 1, 2019, and Apr 1, 2020.