Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this …
The current video landscape is complex and evolving due to the confluence of technological innovations and consumer behavior shifts. The IAB Video Center of Excellence has created this “Video Landscape Report.” It was gathered from existing industry research and analysis, and also consultations with more than a dozen industry practitioners and subject matter experts from …
This year, more than 30% of US consumers have already begun planning their holiday shopping, and nearly 40% will have completed the majority of their shopping before Thanksgiving. In the same context, the entire retail industry has been gearing up for the biggest, and most wonderful, time of the year “the holiday season”. OpenX has taken …
PPRO has launched its latest addition to the 2018/2019 regional payments and e-commerce reports which focuses on Eastern Europe and the Commonwealth of Independent States (CIS). The report includes the newest facts and figures for 8 high relevance countries in the regions (Bulgaria, Estonia, Kazakhstan, Latvia, Lithuania, Romania, Russia & Ukraine). Download the full report …
In July 2018, MetaPack has conducted its annual report ‘the 2018 State of eCommerce Delivery’ on over 3500 consumers in Canada, France, Germany, the Netherlands, Spain, the UK, and the US to provide deep insights into what consumers want when it comes to delivery and examines how the delivery choices shoppers encounter influence the online …
By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies. Key Findings of the Hyper-Personalization Strategies Survey: Just 9% of marketing influencers have completed the development of a hyper-personalization strategy. …
Needless to say that improving customer experience starts with monitoring the fast-changing technology landscape — and its impact on consumer behavior. For the 5th year in a row, TSYS has surveyed more than 1000 of Canadian consumers to track the most important trends in how they’re thinking, feeling and going about making offline and online …
The 2018 edition of the UNCTAD B2C E-Commerce Index included forty-four African countries. While the index revealed that the African region lags the rest of the world in terms of e-commerce readiness, the continent is showing progress in key indicators related to B2C e-commerce. The index showed that the B2C Index is highly correlated with …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019