Small and medium-sized enterprises are now considered as one of the keys to the progress and improvement of any society. Gradually, more and more SMEs are becoming aware of the importance of social networks in the day, but still, have doubts as to whether they provide benefits or not. Social networks can be an essential element in the marketing strategy and play a very important role, helping the brand positioning and differentiation. Social networks have evolved to become a very powerful tool for businesses. If brands have good use of these platforms, they can attract millions of new users at the same time they have direct contact with existing customers thereby improving the brand experience and reputation every day. Small and medium-sized enterprises should use social networks as an essential tool to grow. When considering social media marketing is that it provides instant feedback. A poor advertisement can light up social media better than a good ad, traditional marketing doesn’t tend to have the same kind of response rate.
This report is prepared by (“PwC”) for Facebook’s use and benefit in accordance with and for the purpose set out in PwC’s engagement letter with Facebook dated 24 January 2018. Insights were driven from different sources mentioned inside the report.