Baby boomers are the generation born between 1944 and 1964, they are the largest and most economically well-off generation in developed markets since the largest share of them entered their peak earning years in the late 1980s and 1990s. As boomers move into retirement and their children become older and more independent, many will have …
Millennials, the generation born between 1980 – 2000, represent a segment that is a significant contributor to the economy, has strong social influence and high banking potential, millennials are born in a time when information is instantly available, which has changed their outlook drastically compared to other generations. They have grown up with digital devices …
Millennials are a generation that is highly educated, self-confident, technologically savvy and ambitious. Once millennials do make their choices in products and services, they expect them to have as much personalization and customization features as possible to meet their changing needs, interests, and tastes. Millennials, on the other hand, are a relatively new and continuously …
Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …
Despite current global economic growth, expansion and opportunity, millennials and generation Z are expressing uneasiness and pessimism about their careers, their lives and the world around them, In order to keep the millennial generation analytically meaningful, and to begin looking at what might be unique about the next cohort, The millennial generation includes some of …
Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …
Awareness has always been challenging to measure, but with rapid changes in how consumers are finding brands both online and via traditional channels, predicting and qualifying awareness gets more difficult still. Brand discovery remains to be one of the strongest processes among most of the companies, individuals, and organizations as it prevents them from falling …
Internet users are moving from being more of a passive audience to active producers, contributing directly to the discussion and even posting content to their social media accounts. The shift from traditional to digital media is much discussed but rarely quantified. In this report, GlobalWebIndex offers a unique perspective on day-to-day media consumption behaviors by …
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