The state of B2C e-commerce & payment methods in the top 13 countries

Digital Marketing Researches & Reports

Payments & E-Commerce Report: High-Growth Markets 2018 | PPRO

E-Commerce & Retail | Global

E-commerce is growing year-over-year with a rate of 16% in Europe, while in the markets covered by this report, the average is 33% a year. So, in this report, PPRO studied 13 of the highest-growth markets in terms of the recent economic performance, the state of the online marketplace, the drivers for e-commerce growth, and local payment preferences.

Let’s take a sneak peek at these countries ranked in descending order:

#10. Argentina

  • Online population in Argentina: 30,131,628.
  • Internet penetration in Argentina: 69.4%
  • Smartphone penetration in Argentina: 49.3%.
  • B2C e-commerce in Argentina: $6.97 billion with an average online spend $318.
  • B2C e-commerce growth in Argentina equals 25%.
  • Top e-commerce segments are airlines & hotels (25%), electrical goods (11%) and homeware (10%).
  • 44 % in Argentina use cards and 44% use cash with 47 % use Visa and 26.6% use a Credit card.
  • E-commerce completed on a mobile device equals 21%.

#9.1 Malaysia

  • Online population in Malaysia: 21,553,214.
  • Internet penetration in Malaysia: 71.1%.
  • Smartphone penetration in Malaysia: 64.1%.
  • B2C e-commerce in Malaysia: $1.78 billion with an average online spend $127.
  • B2C e-commerce growth in Malaysia equals 26%.
  • Top e-commerce segments are airlines & hotels (17.9%), clothing & footwear (11.5%) and food & drink (10.5%).
  • 39 % in Malaysia use bank transfer, 33% use cards and 13% use cash with 42 % use Visa and 20.2% use a credit card.
  • E-commerce completed on a mobile device equals 45%.

#9.2 Singapore

  • Online population in Singapore: 4,544,237.
  • Internet penetration in Singapore: 82.1%.
  • Smartphone penetration in Singapore: 82%.
  • B2C e-commerce in Singapore: $3.94 billion with an average online spend $1,022.
  • B2C e-commerce growth in Singapore equals 26%.
  • Top e-commerce segments are airlines & hotels (17.3%), clothing & footwear (10.3%) and food & drink (10.2%).
  • 79% in Singapore use cards with 25% use Visa and 35.4% use a credit card.
  • E-commerce completed on a mobile device equals 26%.

#8.1 China

  • Online population in China: 689,723,660.
  • Internet penetration in China: 50.3%.
  • Smartphone penetration in China: 51.7%.
  • B2C e-commerce in China: $865 billion with an average online spend $1,800.
  • B2C e-commerce growth in China equals 27%.
  • Top e-commerce segments are clothing & footwear (13.2%), airlines & hotels (12.3%), and food & drink (12.1%).
  • 25 % in China use cards with 96 % use local schemes and 15.8% use a credit card.
  • E-commerce completed on a mobile device equals 20%.

#8.2 India

  • Online population in India: 456,245,583.
  • Internet penetration in India: 34.8%.
  • Smartphone penetration in India: 29.8%.
  • B2C e-commerce in India: $30.98 billion with an average online spend $265.
  • B2C e-commerce growth in India equals 27%.
  • Top e-commerce segments are airlines & hotels (14.9%), clothing & footwear (10.3%) and food & drink (9.3%).
  • 32 % in India use cards and 21% use cash with 46% use Visa and only 4.2% use a credit card.
  • E-commerce completed on a mobile device equals 35%.

#7 Israel

  • Online population in Israel: 6,482,182.
  • Internet penetration in Israel: 77.4%.
  • Smartphone penetration in Israel: 74%.
  • B2C e-commerce in Israel: $3.60 billion with an average online spend $1,361.
  • B2C e-commerce growth in Israel equals 31%.
  • Top e-commerce segments are airlines & hotels (20%), clothing & footwear (10%) and information technology (7%).
  • 80 % in Israel use cards and 17% use E-wallet with 41% use Visa and only 76.2% use a credit card.
  • E-commerce completed on a mobile device equals 14%.

#6.1 Saudi Arabia

  • Online population in Saudi Arabia: 21,957,219.
  • Internet penetration in Saudi Arabia: 77.4%.
  • Smartphone penetration in Saudi Arabia: 74%.
  • B2C e-commerce in Saudi Arabia: $4.50 billion with an average online spend $625.
  • B2C e-commerce growth in Saudi Arabia equals 32%.
  • Top e-commerce segments are airlines & hotels, clothing & footwear and information technology.
  • 34 % in Saudi Arabia use cards and 66% use cash with 34% use Visa and only 11.5% use a credit card.

#6.2 Vietnam

  • Online population in Vietnam: 48,351,252.
  • Internet penetration in Vietnam: 52.7%.
  • Smartphone penetration in Vietnam: 61.7%.
  • B2C e-commerce in Vietnam: $2.60 billion with an average online spend $625.
  • B2C e-commerce growth in Vietnam equals 32%.
  • Top e-commerce segments are airlines & hotels, consumer electric and furniture & appliances.
  • 51% use cash with 91% use local schemes and only 1.9% use a credit card.
  • E-commerce completed on a mobile device equals 28%.

#5 United Arab Emirates

  • Online population in UAE: 8,355,125.
  • Internet penetration in UAE: 91.2%.
  • Smartphone penetration in UAE: 91%.
  • B2C e-commerce in UAE: $5.10 billion with an average online spend $1,380.
  • B2C e-commerce growth in UAE equals 33%.
  • Top e-commerce segments are airlines & hotels (13.7%), clothing & footwear (11.4%) and food & drink (9.2%).
  • 30 % in UAE use cards and 19% use cash and 18% use E-wallet with 65% use Visa and 37.4% use a credit card.
  • E-commerce completed on a mobile device in UAE equals 25%.

#4 Colombia

  • Online population in Colombia: 26,962,244.
  • Internet penetration in Colombia: 55.9%.
  • Smartphone penetration in Colombia: 58%.
  • B2C e-commerce in Colombia: $5.20 billion with an average online spend $500.
  • B2C e-commerce growth in Colombia equals 45%.
  • Top e-commerce segments are clothing & footwear, airlines & hotels and electrical goods.
  • 54 % in Colombia use cards with 38 % use Visa and 13.7% use a credit card.
  • E-commerce completed on a mobile device in Colombia equals 27%.

#3 Philippines

  • Online population in Philippines: 52,967,882.
  • Internet penetration in Philippines: 52.6%.
  • Smartphone penetration in Philippines: 40%.
  • B2C e-commerce in the Philippines: $1.60 billion with an average online spend $53.33.
  • B2C e-commerce growth in the Philippines equals 51%.
  • Top e-commerce segments are consumer electric, clothing & footwear and furniture & appliances.
  • 65 % in Philippines use cash with 19% use MasterCard, 17% use Visa and just 3.2% use a credit card.
  • E-commerce completed on a mobile device in Philippines equals 30%.

A Graph Shows the Payment Methods and Card Scheme Breakdown in UAE – 2018

PPRO Group

Financial Services

Founded in 2006, PPRO Group is regulated by the Financial Conduct Authority in the UK, headquartered in London and have offices in several European countries. It enables integrated electronic payment processing on a global scale spanning the entire payments value chain from acquiring through to issuing and processing. PPRO Group's team is growing rapidly with a diverse group of over 200 people from 35 nationalities all united in a dynamic culture to deliver the best possible products and services to our partners and customers.PPRO Group has developed a fully combined interactive platform supporting a multitude of national and international payment schemes throughout over 190 countries, giving payment service providers and payment industry partners a single, fast, easy-to-use and customizable interface to the payment methods.
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