Digital Marketing Researches & Reports

Comparison: Shoppers Rate 4 Leading Online Retailers, 2018 | Field Agent


Field Agent has conducted a survey on digital shoppers who’ve made purchases through one of four retailers – Amazon, Walmart, Target, and/or Jet – during the six months that previous the survey. The results came to show precious insights into shoppers’ attitudes toward these 4 retailers.

Which Products Do Shoppers Buy From Amazon, Walmart, Target, and/or Jet?

  • Electronics are more likely to be bought from (73%) and (47%), clothing/footwear from (56%) and household consumables from
  • 44% of respondents indicated that they buy packaged groceries from, 30% from, 25% from and 18% from
  • com leads all surveyed online retailers in terms of buying fresh groceries from it and offer the opportunity to pick them from the store for free.
  • Clothing/footwear are more likely to be bought online elsewhere except Amazon, Walmart, Target and Jet than any other category.

What Does Amazon, Walmart, Target, and Jet Do Better Than Its Competitors?

  • 72% of digital shoppers reported that Amazon is the best retailers in terms of delivery speed.
  • Target is better in Sales/promos/coupons with a rate of 39%, while Walmart and Jet have the better prices (not sales/promos) with rates of 53% and 50%, respectively.
  • 61% of respondents claimed that they plan to shop more or much more from, compared to 54% form, 35% from, and 30% from

Where Do Digital Shoppers in the US Shop Online?

  • 9 out of 10 of respondents said that they’ve made a purchase from Amazon, compared to 70% who have done so from Walmart, 52% from Target and 10% from Jet.
  • 82% indicated that Amazon is their primary online retailer, compared to only 14% who voted for Walmart, 4% for Target, and 0.4% for Jet.
  • On a scale from 0-10 measure the loyalty for the surveyed retailers, Amazon ranked at the top with a 6.8 degree, followed by Target (5.5).
Comparison: Shoppers Rate 4 Leading Online Retailers, 2018 | Field Agent 1 | Digital Marketing Community

A Graph Shows What Do Digital Shoppers in the US Buy Online but Not From Amazon, Walmart, Target and Jet – 2018


Data were driven from 1,039 online retailers shoppers who have purchased through Amazon, Walmart, Target, and/or Jet in the United States. (n=304), (n=303), (n=287) and (n=145).

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With a global network of more than 1 million Agents in 7 countries, Field Agent provides cohesive auditing and research solutions from around the world. Field Agent offers location-based information and insights to link companies with their distant operations and customers.Field Agent gathers data and insights from consumers around the world and blazes the trail for researchers and operators with best practices in the industry. It's clients range from Fortune 100 companies to local businesses, all of who need fast, accurate, real-time information.

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