Looks like agile marketing has taken hold in about one-third of marketing teams, based on the state of agile marketing insights, a percentage of 32% of respondents claiming this label. Moreover, 50% label themselves “traditional”, meaning they focus on up-front planning and then try to stay true to that plan.
Without further ado, let’s know more details while going through this state of agile marketing report.
It is reported that 31% of marketers cite a lack of education as the top barrier to adopting Agile. Moreover, 54% of Agile marketing teams use a hybrid framework.
Agile marketing adoption continues to hover around the one-third mark, with a slight decline from 2018 data, based on that 37% reported themselves Agile last year.
The chart below answers the following question (which of the following most accurately describes your marketing team’s process?)
According to the chart, 50% said traditional, 32% said Agile, 15% said Ad hoc, and 3% None of the above.
Based on Agile marketing insights, there is no one right way to do Agile, 54% of Agile marketers are using a hybrid approach. The following chart answers the question ( which Agile methodology do you follow most closely)