Looks like agile marketing has taken hold in about one-third of marketing teams, based on the state of agile marketing insights, a percentage of 32% of respondents claiming this label. Moreover, 50% label themselves “traditional”, meaning they focus on up-front planning and then try to stay true to that plan.

Without further ado, let’s know more details while going through this state of agile marketing report.

Agile Marketing Adoption and Barriers:

It is reported that 31% of marketers cite a lack of education as the top barrier to adopting Agile. Moreover, 54% of Agile marketing teams use a hybrid framework.

Agile marketing adoption continues to hover around the one-third mark, with a slight decline from 2018 data, based on that 37% reported themselves Agile last year.

The chart below answers the following question (which of the following most accurately describes your marketing team’s process?)

According to the chart, 50% said traditional, 32% said Agile, 15% said Ad hoc, and 3% None of the above.

How Agile Marketing Works

Based on Agile marketing insights, there is no one right way to do Agile, 54% of Agile marketers are using a hybrid approach. The following chart answers the question ( which Agile methodology do you follow most closely)

• Moreover, 61% of marketers who use a hybrid methodology, and 45% of all other Agile marketers said that one of the benefits their marketing department get from using an Agile process is the ability to change gears quickly and effectively based on feedback.
• 47% of marketers who use a hybrid methodology and 30% of all other Agile marketers said the benefit will be a higher quality of work.
• Finally, 47% of Agile marketers who use a hybrid methodology and 23% of all other Agile marketers said the benefit will be a faster time to get things released.

Make sure to download the full state of Agile marketing report here and also take a look at this Agile marketing guide here.

The Table of Content of “State of Agile Marketing Report”:

• Agile marketing adoption and barriers
• Building an agile environment
• How agile marketing works
• Why agile marketing rules
• Demographics

Number of Pages:

• 15 pages

Pricing:

• Free