The practice of social business is evolving so quickly and into so many existing, mature business functions. Businesses executives from around the globe are allocating more and more investments in social marketing programs and anticipating its positive impacts on the business results:
However, social media investment priorities could have been among the areas of significant implementation maturity and with a proven ROI and results. And also there are some social programs comes as high investment priority but with low levels of implementation low maturity (top left quadrant of the below matrix) and it’s anticipated that the most significant level of dynamism will be associated with those high priority / low maturity areas.
A Graph Shows The Investment Priority Versus The Implantation Maturity.
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