Digital Marketing Researches & Reports

The Big Book of Webinar Stats, 2019 | GoToWebinar

Digital Marketing | Global

Webinars are the perfect way to deliver customer or employee training, hold large corporate meetings or connect with potential buyers. Webinars are a form of high-quality, interactive content that both marketers and their customers love. From generating leads to onboarding new customers, webinars give marketers the power to have real two-way conversations with their audience. Professionals from a wide range of industries rely on webinars for marketing, customer training, education, corporate communications and more. Software and technology, financial services and education are on the top of the list of producing webinars with more than half of all the produced webinars.

The Key Findings of “The Big Book of Webinar Stats, 2019” Report:

  • Training is ranked as the top webinar usage with a rate of 46%.
  • Software & technology is ranked as the most industry that produces the most webinars with a rate of 29%.
  • Email is ranked as the top promotional channel with a rate of 57%.
  • The 60-minute webinar is the most popular webinar length with a rate of 67%.
  • Starting promotions at least 4 weeks to the webinar increases the registration with a rate of 12%.
  • 59% of registrations occur less than a week before a webinar.
The Industries That Produce The Most Webinars, 2019.

A Graph Shows The Industries That Produce The Most Webinars, 2019.

The Content of “The Big Book of Webinar Stats, 2019” Report:

  • Introduction.
  • Who’s Hosting Webinars.
  • Promotion That Works.
  • Scheduling Secrets.
  • Audience Behavior.
  • Summary.
  • Report Methodology.

Number of Pages:

  • 33.


  • Free.


Data were driven by GoToWebinar they analyzed 250,000 webinars from 2017. The webinars were hosted by more than 17,000 businesses from dozens of industries. The countries with the highest webinar usage include the United States, United Kingdom, Germany, Canada and Australia.


GoToWebinar is the easiest-to-use, do-it-yourself webinar tool that projects your message to over 2,000 online attendees. GoToWebinar is the trusted event leader; hosting 2.7 million webinars every year. With GoToWebinar, you can generate more qualified leads at a lower cost and improve communication with prospects, customers, and employees.This outstanding tool enables you to host unlimited webinars for one low flat fee and gives attendees the option to join from a Mac, PC or mobile device.


  • GoToWebinar lets you interact effectively with a widely dispersed workforce in real-time.
  • Provide pre-recorded or live workshops to audiences of up to 2,000 people.
  • Whether you use it to inform customers or educate employees, GoToWebinar helps you engage authentically.
  • GoToWebinar helps you better know your customers.
  • Harness data and questions to develop a more accurate customer profile.
  • Focus on high-quality leads for your sales team.
  • With GoToWebinar, you spend more time with the leads most likely to pay off.


  • Event Management
  • Flexible Scheduling
  • Webinar Templates
  • Branding
  • Custom Registration
  • Channel Page
  • GoToStage
  • Engagement Dashboard
  • Presenter Webcams
  • Polls and Surveys
  • Recording
  • Pre-recorded events
  • Integrations
  • Attendee Reports
  • Event Analytics
  • Source Tracking

Pricing :

  • Starter: $89 per month—Billed Monthly
  • PRO: $199 per month—Billed Annually
  • Plus: $429 per month—Billed Annually
Note: All prices are subject to change without prior notice. So, please check the original link of pricing.

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