Digital Marketing Researches & Reports

The New Faces of Gaming, 2017 | ISFE & Ipsos Connect

Consumer Behavior | Europe

It is obvious that young people are the most common games users, but there is a rise in gaming among older generations. On the other hand, the smartphone has made gaming more accessible & desirable for a wider age group than ever before. Most people are on their smartphones and a few of them are playing games such as “Candy Crush” or “Pokemon Go”.

The below points provided some features of the new face of gaming in the European market (UK, Germany, France, and Spain):

  • In Q3 2016, 46% of respondents aged 35-44 years reported that they play some kind of games up from 365 in Q3 2012.
  • 8% of those aged 35+ years said that they play games on smartphones or tablets in Q3 2012, doubling to 16% in Q3 2016.
  • Gamers who aged 45-64 years said that they play for 7.5 hours per week (h/w) on average across any device, more time than gamers who aged 25-34 years (6.2 h/w).
  • In Europe, 44% of females play games and spend nearly 4.6 h/w, in Q3 2016.
  • 40% of male gamers aged 18-24 years are playing on tablets or smartphones and spend about 3.7  h/w on average.
The New Faces of Gaming, Feb 2017-ISFE & Ipsos Connect

Graph Shows the Average Time Spent Playing Games in Europe in 2016.


Market Research

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