Tag: Gaming

Influencer marketing is booming and brands are dedicating more resources to influencer marketing because it really works. There is a continued widespread adoption of influencer marketing indicates that the channel is becoming an integral part of the marketing mix and is not just a passing fad.  An extensive deep-dive study analyzed over 2M Instagram feed …

A major breakthrough in online media has been achieved and has risen steadily in recent decades. Having the latest insight into key trends is critical to lead an effective strategy. GlobalWebIndex’s entertainment flagship reports provide the most important insights and the latest figures for online entertainment behaviors around the world. The report investigates how media …

PlayStation, Xbox, Nintendo Wii, and more are all an evidence that the gaming technology has completely transformed into a huge market among players of all ages. The games industry has clear business incentives to take the lead in reshaping the digital media landscape shaded by on-the-go advantage offered by mobiles. Take a quick glance at the …

The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …

Heavy gamers in India are considered as the gamers who spend more than 30 minutes/month on online gaming. 66% of them are below 24 years old, while 16% are between 25 & 30 years old. 87% of them are males and only 13% are females. 88% of those heavy gamers prefer using mobile devices for …

Mobile gaming becomes now a key driver of growth for the gaming industry thanks to the rapid growth of mobile and smartphone devices during the last decade which led to huge investments in the gaming industry. Read the points below to gain knowledge about the impact of this industry: Indicators: 62% of smartphone owners install …

It is obvious that young people are the most common games users, but there is a rise in gaming among older generations. On the other hand, the smartphone has made gaming more accessible & desirable for a wider age group than ever before. Most people are on their smartphones and a few of them are …