Digital Marketing Researches & Reports

2018 Globalwebindex’s Flagship Report on the Latest Trends in Entertainment

Consumer Behavior | Global

A major breakthrough in online media has been achieved and has risen steadily in recent decades. Having the latest insight into key trends is critical to lead an effective strategy. GlobalWebIndex’s entertainment flagship reports provide the most important insights and the latest figures for online entertainment behaviors around the world.

The report investigates how media consumption varies by demographic and what the role played by entertainment in brand discovery, as well as the evolving relationship between linear and online TV.

A Glance at the Key Figures for Online Entertainment Behaviors Worldwide:

  • The linear TV still leads online sources by 12%s when it comes to watching TV live but there’s a clear preference for digital sources over TV sets for using catch-up services (44% vs. 32%) and subscription services (47% vs. 25%).
  • Netflix is now the top video streaming service in all regions, making significant headway in the Middle East and Africa and the Asia Pacific regions.
  • 22% of 16-24-year-old internet users use VPNs to find entertainment content.
  • Music streaming has the fewest users of the streaming media. It has the most potential to expand in European markets.
the evolving relationship between linear and online TV - Globalwebindex entertainment report - the Percentages of TV Viewing by Market

A Graph Shows the Percentages of TV Viewing by Market

Content of the “2018 Globalwebindex’s Flagship Report on the Latest Trends in Entertainment“:

  • Introduction
  • Key Insights
  • Engagement with Online Entertainment
  • TV/Video
  • The Music Streaming Market
  • Gaming
  • Brand Interactions & Entertainment
  • Social Media & Entertainment
  • Notes on Methodology
  • More from GlobalWebIndex

Number of Pages:

  • 31 Pages


  • Free


Data in this report draws insights from GlobalWebIndex’s Q3 2018 wave of research across 44 countries, which had a global sample size of 113,992 (with 93,803 surveys completed on PC/laptop/tablet and 20,129 surveys completed on mobile).


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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