Digital Marketing Researches & Reports

The State of the Amazon Marketplace 2018 | Feedvisor

E-Commerce & Retail | Global

Amazon continues to dominate the e-commerce landscape and there’re increasing year-over-year profit margins for third-party sellers on the Marketplace, as well as opportunities for continued growth through private label expansion.

To take a pulse of the Amazon Marketplace and its seller inhabitants, Feedvisor has conducted ‘The State of the Amazon Marketplace 2018‘, a survey of over 1,200 Amazon merchants to gain insights into their challenges, ventures, and strategies for maximizing profitability, as well as to uncover sellers’ priorities, pain points, and keys to profitability.

The Top-line Findings of the State of Amazon Marketplace 2018:

  • Nearly one-third of sellers who sold at least 60% of their inventory via Fulfillment by Amazon (FBA) saw a 21-30% profit margin, compared to 25% of sellers who sold more product on their own via Fulfillment by Merchant (FBM).
  • For sellers with annual revenue over $2 million, 12% of sellers spend more than $1 million annually, a five percent increase from 2017.
  • eBay has lost notable ground over the last year with just 52 percent of survey respondents stating they sell on the platform (down from 65% in 2017), while Walmart has made exceptional strides with 36 percent of respondents planning to focus online sales there in 2018 (versus 29%) in 2017.
  • 40% of sellers said their top concern is competing with Amazon on its Marketplace for both the Buy Box and private label products, closely followed by Marketplace fees (33%) and negative customers (32%).
The State of the Amazon Marketplace 2018 - the Amazon Sellers’ Annual Revenue - 2018 Data Launched by Feedvisor

A Figure Shows the Amazon Sellers’ Annual Revenue – 2018 Data

Number of Pages:

  • 20 Pages


  • Free


Data in this study is based on a survey of 1,200 Amazon sellers.


Founded in 2011, Feedvisor is a leading algorithmic pricing and revenue intelligence platform for online retailers. Feedvisor clarifies complicated market dynamics into moments of insight and action that enable marketplace sellers’ and brands’ competitive advantage.Feedvisor helps retailers leverage data intelligence and automated action in a platform of unparalleled depth and scope in order to drive their success at every e-commerce touchpoint. The company is the pioneer of Algo-Commerce – the discipline of using Big Data and Machine Learning Algorithms to make business-critical decisions for online retailers.

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