Digital Marketing Researches & Reports

The State of Video Marketing 2019 | Wyzowl

Digital Marketing | Global

Although 87% of businesses now use video as a marketing tool, video still hasn’t reached the saturation point, with 63% of marketers reported that they were using video to promote their business in 2017. This percentage had risen to 81% in 2018. And in the last 12 months, the figure has risen again to reach 87%.

For the fifth year, Wyzowl has launched its annual “State of Video Marketing Survey”; where the findings can paint a compelling picture of the video industry.

This report includes statistics around usage, spending, effectiveness, consumer perceptions, the latest trends – and some pretty surprising data that challenges the common consensus around the importance of vertical video.

The State of Video Marketing 2019: A Pie Chart Shows the How Important Are Short Videos in Increasing the Awareness of New Products or Services

A Pie Chart Shows the How Important Are Short Videos in Increasing the Awareness of New Products or Services

What’s in “The State of Video Marketing 2019” Report:

  • Introduction
  • Video usage
  • Marketers Not Using Video
  • How Does Video Help Businesses?
  • 2018: The Year That Was…
  • Video trends
  • The Benefits of Video…
  • Mobile Video Stats
  • Vertical Video

Number of Pages:

  • 18 Pages


  • Free


Data is based on a survey of 613 unique respondents included both marketing professionals and online consumers. The survey was conducted in December 2018.


Wyzowl is a company that creates animated explaining videos, offering a comprehensive content marketing service, Wyzowl is one of the worldwide market leaders in animated explaining video production having created over 1,250 videos, working with largest companies such as TNT, Kodak, Deloitte, LG, Crucial, Seagate, Standard Chartered and more. Also working with a lot of startups, SMEs and with 40+ countries around the world with the majority of their clients are coming from the east and west coast of the USA. As a company, they are extremely customer focused, innovative and creative.

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