Digital Marketing Researches & Reports

UNCTAD B2C E-Commerce Index 2017

E-Commerce & Retail | Global

The 2017 UNCTAD B2C E‐commerce Index revealed that online shopping in many developing and transition economies represent a small proportion of the population, while in most developed economies more than half of the population are buying online.

This year’s index is explained, with providing a new payment indicator. The index is updated also with the latest available data. The 2017 revised index better predicts online shopping and has some striking changes in rankings due to the incorporates additional economies and methodological changes.

The Content of “UNCTAD B2C E-Commerce Index 2017”:

  • Introduction
  • Components of the index
    • Internet users
    • B2C web presence
    • Delivery
    • Payment
  • Data sources and country coverage
  • Results
  • Conclusions
  • References
  • Annex
Map of the UNCTAD B2C E‐commerce Index 2017

Map of the UNCTAD B2C E‐commerce Index 2017

Number of Pages:

  • 23 Pages


  • Free


The United Nations Conference on Trade and Development (UNCTAD) was established in 1964 as a permanent intergovernmental body. UNCTAD is the part of the United Nations Secretariat dealing with trade, investment, and development issues.


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