Digital Marketing Researches & Reports

Video and Its Role in the 2020 Workplace | GlobalWebIndex

Consumer Behavior | USA

Effective communication is always important —however, when navigating a crisis, it is critical. It is reported that 54% of high-level execs mention that they stream major company updates (such as town halls besides all hands) at least weekly. Anyhow, only 20% of employees agree.

Moreover, Those who rate their companies poorly on communication are 4x as likely to rate their companies poorly on compliance, and 5x as likely to rate them poorly on both collaboration and productivity vs. the average.

Let’s go through this video role report for more information.

Video Role in Workplaces: The Communication Chasm

Based on the video role report, 1 out of 8 business professionals say their companies never communicate strategy updates. The figure below is to explain the percentage of US professionals across industries who receive strategic communication yearly or less.

The Ultimate Video Role in Workplaces Report in 2020 | DMC

  • In the first place is the government with a percentage of 50%.
  • Comes in second place is Legal, law, enforcement, military, with a percentage of 46%.
  • Followed by Management training with a percentage of 34%.

The video role survey reveals that in the U.S. in 2019, 33% of employees say their companies communicate strategy updates once a year at most. For 12% of business professionals, their companies never communicate strategy update.

How to Thrive in the Shift to Remote

Due to the COVID-19 pandemic and its impact on the future of work. Suddenly, the digital transition that seemed years away arrived at our doorstep overnight, and the professional challenges of tomorrow became the challenges of today.

But also before the COVID-19 pandemic, working remotely was permitted at least some of the time for 85% of professionals; for 37%, it was broadly accepted. The chart below to explain the percentage of professionals who would work from the following locations during a typical week (pre-COVID-19)

The Ultimate Video Role in Workplaces Report in 2020 | DMC

  • The highest percentage 61% goes to the company’s office.
  • Followed by home with a percentage of 40%.
  • However, 17% said on-the-road/traveling.
  • Besides 11% who mentioned a co-working space.
  • 10% said a client’s workplace and in a factory floor/laboratory/warehouse/store.
  • Only 7% said a remote location such as a coffee shop.

Check the full video role in workplaces report here.

The Table of Content of “Video and Its Role in the 2020 Workplace” Report:

  • Foreword
  • Introduction
  • The communication chasm
  • Business as unusual
  • How video can boost your KPIs
  • Rethinking “executive presence”
  • Your organization through the lens
  • Methodology

Number of Pages:

  • 34 pages


  • Free


The data in this report is taken from a mix of sources, with these sources stated at the bottom of each chart. Most of this report draws on data from a joint study conducted by GlobalWebIndex and Vimeo, which included both a quantitative survey and a moderated qualitative online community.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


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