RBBi (Red Blue Blur Ideas) is a specialized integrated digital agency headquartered in Dubai, UAE, with a strong focus on user experience (UX), user interface design (UI) and performance marketing. RBBi is one of the first and possibly the only agency across the Middle East specializing in Usability and User Experience producing usable digital solutions for several regional as well as global brands. RBBi is also the only agency in the region to have built their own, in-house usability lab, housed with state-of-the-art tools and practices.
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