Unfortunately, getting clicks is only half of it. Your ads aren’t effective if they fail to generate any profit. Luckily, however, one of the most helpful and underused techniques to improve your Google paid search campaign is to focus on your Return on Ad Spend (ROAS). By connecting the amount you spend on a campaign …

Stuck trying to decide where to market your startup? Well, you’re in the right place! When starting a business it is extremely tempting to create an account on every social media platform possible, you feel under pressure to create content immediately and start selling. Take a step back and WAIT. You need to take time …

As of January 2019, there were over 1.94 billion websites on the Internet which means there’s probably a lot more landing pages than that. Landing pages can look vastly different from one another and even though each brand may use different strategies to get their message across, they have the same goal: to generate leads …

SEO is known to be a challenge, and in many cases, a very complicated one. What kind of SEO Strategy do you need? How to measure if it’s working? What is the number of factors affecting the ranking and determining your organic search results? Ten? One hundred? One thousand? It’s easy to find answers for …

With around 1 billion monthly active Instagram users, it is safe to say that Instagram is the most engaged social media platform after Facebook. Furthermore, 80% of these 1 billion user accounts follow at least one business brand, signifying an opportunity for businesses to take advantage of this fact and raise their Instagram profile. In …

Cost Per Conversion is one of the most relevant metrics in marketing. Also known as Cost Per Action (CPA), Cost Per Conversion shows how much money obtaining a real customer who will make a successful conversion actually costs. A conversion could be signing up for something, making a purchase, or watching a video. Consequently, the …