As of January 2019, there were over 1.94 billion websites on the Internet which means there are probably a lot more landing pages than that. Landing pages can look vastly different from one another and even though each brand may use different strategies to get their message across, they have the same goal: to generate …

Pinterest is an underappreciated platform. The social media site is a space to upload and collect/pin images from the web, and create a collection of images that you love. Despite the direct messaging capabilities Pinterest shares with its competing social media platforms, it’s a photo-sharing site at heart, which brings creatives from all around the …

Writing effective Google ads requires you to be an artist and a scientist. Success is a combination of knowing what will draw your audience in and writing it down in a total of 300 characters or less. If this seems beyond your reach, don’t panic. As a top Digital Marketing Agency in London, we’ve put …

When we break it down, a brand is a representation of service or object. And, unless we are physically engaging with an advertisement, that representation is a mental one. So, it makes sense that a major goal of marketers should be to encapsulate something relatable, universal and memorable. And what’s more relatable, universal and memorable …

Unfortunately, getting clicks is only half of it. Your ads aren’t effective if they fail to generate any profit. Luckily, however, one of the most helpful and underused techniques to improve your Google paid search campaign is to focus on your Return on Ad Spend (ROAS). By connecting the amount you spend on a campaign …

Stuck trying to decide where to market your startup? Well, you’re in the right place! When starting a business it is extremely tempting to create an account on every social media platform possible, you feel under pressure to create content immediately and start selling. Take a step back and WAIT. You need to take time …