Writing effective Google ads requires you to be an artist and a scientist. Success is a combination of knowing what will draw your audience in and writing it down in a total of 300 characters or less. If this seems beyond your reach, don’t panic. As a top Digital Marketing Agency in London, we’ve put …

When we break it down, a brand is a representation of service or object. And, unless we are physically engaging with an advertisement, that representation is a mental one. So, it makes sense that a major goal of marketers should be to encapsulate something relatable, universal and memorable. And what’s more relatable, universal and memorable …

Unfortunately, getting clicks is only half of it. Your ads aren’t effective if they fail to generate any profit. Luckily, however, one of the most helpful and underused techniques to improve your Google paid search campaign is to focus on your Return on Ad Spend (ROAS). By connecting the amount you spend on a campaign …

Stuck trying to decide where to market your startup? Well, you’re in the right place! When starting a business it is extremely tempting to create an account on every social media platform possible, you feel under pressure to create content immediately and start selling. Take a step back and WAIT. You need to take time …

As of January 2019, there were over 1.94 billion websites on the Internet which means there’s probably a lot more landing pages than that. Landing pages can look vastly different from one another and even though each brand may use different strategies to get their message across, they have the same goal: to generate leads …

SEO is known to be a challenge, and in many cases, a very complicated one. What kind of SEO Strategy do you need? How to measure if it’s working? What is the number of factors affecting the ranking and determining your organic search results? Ten? One hundred? One thousand? It’s easy to find answers for …