Stuck trying to decide where to market your startup?

Well, you’re in the right place!

When starting a business it is extremely tempting to create an account on every social media platform possible, you feel under pressure to create content immediately and start selling.

Take a step back and WAIT.

You need to take time to make an informed decision about which platform works best for you, and how your chosen platform can facilitate your needs.

At The Good Marketer, we believe the guaranteed best platform to market your startup is Facebook, and here are the reasons why:

1. Popularity & Demographic
2. Targeted Advertising
3. Facebook Messenger

Let’s delve deeper into each reason…

The Best Marketing Platform for a Startup Is Simply “Facebook”

1. Popularity & Demographic

Over the years Facebook has become a valued part of people’s lives, allowing them to rekindle old relationships and connect with new people from all around the world. It has become a necessity that can’t be forgotten, simply deleting your account would be destroying the relationships you have made, it’s not worth it.

Mark Zuckerberg’s innovation hosts an incredible 2.27 billion monthly active users, with 1.5 billion checking their Facebook account daily.

Facebook offers an incredibly user-friendly interface that can be understood by a child as young as 12 years old. The combination of liking, commenting and engaging with content creates a friendly, safe and entertaining environment for new ideas and opinions to be shared.

Aside from relationships, Facebook serves as a platform to learn and source new information. The ability to create Facebook groups to discuss your interests creates a pool of knowledge that’s waiting to be absorbed.

Despite the stereotypical adult not knowing what social media is, 68% of adults on social media, are on Facebook. The platform is predominantly dominated by American users, with its gender demographic split down the middle (54% women and 46% men).

The majority of Facebook users are 18+, with only 51% of 13-17-year-olds registered on the platform. Whatever your business is promoting, don’t be concerned about not finding your audience, there is literally someone out there for everyone!

The Age demographics are as follows:

• 51% of 13-17-year-olds use Facebook
• 81% of 18-29-year-olds use Facebook
• 78% of 30-49-year-olds use Facebook
• 65% of 50-64-year-olds use Facebook
• 41% of 65+-year-olds use Facebook

Facebook is a globally used platform, with 89% of its users living outside the US and Canada. The country which uses the platform most is India, growing at a rate of 14% this year alone.

The global environment Facebook has created is diverse and creative. The wide age and location demographics allow you to reach your perfect audience and market your product/service to the right people.

2. Targeted Advertising

Facebook can be used as an extremely specialized advertising tool. The list of benefits is mind-blowing!

Why Facebook advertising?

Target Audience 

Now you know how popular Facebook is, you can definitely say your audience is out there, the next task is locating them, which Facebook’s advertising capabilities will allow you to do.

Ad Cost

Facebook ads are so cheap its ridiculous!

To reach 1000 people, it will only cost you $0.25, allowing you to budget some sort of marketing into your campaign without fail. If you are tight on cash, you can easily set a daily budget spend, ensuring you don’t overspend.

“If you can’t spare $30 a month, you shouldn’t be in business”. Brian Carter

Customer Persona

With the wide range of Ad types that Facebook offers, it is important to make sure you target the right people.

When outlining your demographic,  Facebook allows you to create a customer persona, narrowing it down to their age, language, interests, location and many more. This gives you great value for money and eliminates the chance of targeting the wrong people.

3. Facebook Messenger

The development of Facebook Messager has seen in the past 5 years is extraordinary. In the past, the purpose of Messenger was to contact friends, but its business power has made it a huge part of modern-day customer engagement.

Utilizing the FB Messenger system in your business will bring exciting new capabilities.

Instead of bombarding your audience with ads, sending them a personal message is a great way to connect a start a conversation. This is a great way to engage with your audience and earn their trust.

Facebook Messenger can:

• Earn 15 times more engagement than ads.
• Appeals to 72% of your customers, which is more than phone or email support.
• Quicker enquiry response time.

The benefits above have led to more meetings being booked over Facebook messenger, saving time instead of jumping on a long phone call.

Messenger chatbots can be designed to deliver a personalized customer experience and present the opportunity to gather customer data and analyze it. The automated messages sent by a virtual assistant eliminate the chance of human error, eventually saving you money.

Here are some more benefits of Facebook chatbots:

• Increased social media presence
• Better open rates
• Easier payments
• Lead nurturing
• Notify relevant messages

Summary

As a startup, Facebook Advertising is the best way to connect with your audience and increase brand awareness.

Being a small fish in a big pond can be hard, but Facebook’s popularity can serve as an advantage to help your business grow and develop its online presence.

Targeted ads can help you create your ideal customer persona and target audience that you will approach, making budgeting easy and cost-effective.

Using Facebook Messenger and its bot feature can save you time and connect with your customers on a personal level. Building a loyal customer base is a crucial component to the development and Facebook Messenger is there to help.

So, you’ve decided Facebook is the right place to market your startup, but marketing is another skill you don’t have time to learn.

Here at The Good Marketer, we specialize in driving more traffic, generate conversions and increase sales on Facebook.