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Wix SEO: 8 Surefire Ways to Make Your Wix Website Rank

Search Engine Optimization | Mar 17, 2020

A lot of companies utilize Wix to host their sites, with high hopes that optimizing such a website and using Wix SEO will be better and easier compared to other platforms. 

In a nutshell, Wix is an easy-to-use platform offering simplicity when you build your website. Also, depending on the plan that you choose, it’s not that expensive based on this Wix review.

In this post, we’ll explore the eight surefire ways to make your Wix website rank;

Wix SEO

Photo by Merakist on Unsplash

8 Surefire Ways to Make Your Wix Website Rank

1. Try Wix SEO Wiz

The good news is, you don’t necessarily have to hire an external service to do your SEO. The platform has developed Wix SEO Wiz, a free and highly intuitive tool that will help you boost your search rankings. 

But how does it work, exactly? Well, after filling in some keywords and answering a couple of questions, Wix will give you a tailored plan. This usually encompasses all the actions that you need to take to rank higher on search engines. 

In fact, this amazing tool has placed 67% of businesses that use Wix to turn up on the first page of Google. 

Just think about all the visitors and clients that you could draw to your site by simply taking advantage of Wix’s SEO tools. 

2. Use Long-tail Keywords

In a nutshell, keywords are two to five phrases that users would usually type on a search box to locate you. 

Let’s say you own a cafe, and you want the user to enter the keyword “best cafe” to find your site. But that could be daunting, because shorter keywords tend to generate a lot of results, making it difficult to rank. 

That’s why you should consider going for long-tail keywords. 

Using our previous example, you can instead target keywords like “best cafe in Brooklyn” to be able to attract the right audience and boost the chances of searchers clicking on your site from search results. 

3. Choose the Right Domain

If you haven’t got a personalized domain yet, then you should. Not only is this one of the best SEO practices, but it will also give your site a professional look. 

But keep in mind that owning a domain isn’t enough. You also have to pick the right one.

First of all, you need to make it as catchy as possible, something that will entice users to click upon seeing your name. Second, include your area or nature of business so that it’s easy for visitors to understand what you do. Finally, you need to include your main keyword as well. 

All of these increases your chances of showing up on search results for the keywords that you’ve chosen. 

4. Write Unique Titles and Descriptions

You have to come up with unique titles and descriptions not only for your homepage but for every page and section of your website. It is because using the same metadata will make your site look as if it is using duplicate content. 

You should also use descriptions and titles that are catchy and appealing so that users will pick your website. The more people that you get to click on your site, the better. 

It is because more website clicks are often associated with better search rankings. 

5. Make It Mobile-friendly

The world is turning out to be more and more dependent on smartphones. In fact, more than 50 percent of the total searches worldwide come from mobile devices, and the numbers are expected to grow. 

That’s precisely why having a mobile-friendly site is non-negotiable. Fortunately, all Wix websites come with mobile-friendly versions, and accelerated mobile pages (AMP) are easy to implement as well. 

6. Submit a Sitemap

A sitemap is like a plan for your website. You have to send search engines a sitemap so that they’ll be able to crawl your site quickly and easily, which dramatically improves your SEO. 

You can submit your sitemap through Google’s Search Console. Another way to do it is to submit it via Wix SEO Wiz.

All you have to do is to connect your domain, and in just a click, you can easily submit your sitemap. 

7. Go for Local SEO

If you’re a local business owner, then you must attract as many people in your surrounding area.

You can start by claiming your business at Google My Business, as you start filling in your profile. Your business can also be found when users are searching on Google Maps.

8. Structure Your Site

A great site structure is crucial for your SEO. It’s also a lot easier for search engine bots to crawl and know hierarchy. 

This also boosts metrics, such as the amount of time a site visitor spends on one of your web pages. These are important elements that search engines will weigh in when ranking your site. 

Conclusion

SEO requires constant effort to be able to stay on top of your game. That’s why you must have an understanding of what works and what doesn’t. Doing so allows you to build a Wix website that ranks well on search engines.