Today, businesses and advertisers have many available options for their digital marketing mix. Yet, few are having a moment quite like Instagram Video Ads. More than 2 million advertisers use Instagram to reach the social network’s 1 billion active users at a time. Moreover, statistics saw an 80% increase in time spent watching Instagram videos.
Facebook video ads are the best way to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors. In order to push leads down the funnel in email marketing campaigns, and to fuel engagement across multiple social channels.
First founded in 1938 in South Korea, Samsung is a leading electronics company and one of the world’s best-known electronics and technology companies. It is known to be the biggest brand in the mobile industry in The Middle East North Africa region.
The company has launched a flagship device—the Galaxy Note 9 smartphone and has done a great job in the Gulf area by optimizing TV commercials for Facebook video ads and Instagram video ads.
Let’s dive in this case study and see how did Samsung manage to increase its Samsung upgrades in the Gulf area.
Samsung sought to raise awareness about its newly launched flagship device—the Galaxy Note 9 smartphone. Besides introducing it to the market generally, the company wanted to encourage existing Samsung users to upgrade to the device. It also wanted to acquire new customers in the Gulf region.
Besides having great success with television advertising, Samsung did not want this to be its only step; the goal was to reach not only existing customers but also new customers.
Samsung worked with creative agency Cheil, Facebook Creative Shop, and media agency Starcom and took the existing television commercials and transformed them into videos that are optimized for mobile. The videos were also made to fit Facebook News Feed besides the 9:16 aspect ratio for stories.
The ads were targeted to people based on their interests and behavior besides that, Samsung has also created Custom Audiences (an audience made up of existing customers and lookalike audiences (audiences that were similar to its existing customers and might be interested in Samsung)
There were three main groups that were targeted: Samsung’s existing customers, customers who used non-Samsung devices, and their lapsed customers.
Finally, Samsung used Automatic Placement on Facebook and Instagram in order to generate the optimum results at the lowest average cost.
After the success of the campaigns and Samsung’s efforts to make its new device – Galaxy Note 9- known generally in the market, it managed to achieve those goals running from August 16- October 31, 2018: