Account-based marketing is a strategic approach to marketing that focuses on a set of clearly defined targeted accounts. These targeted accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall. Successfully executing ABM involves building personalized outreach strategies for each of these accounts. ABM …

Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred. The data-driven approach means that there is a strategic decision based on data analysis and interpretation. A data-driven approach enables companies to examine and organize their data with …

B2B marketing is getting more competitive daily because of that, established channels and tactics have become less effective, leading marketers operating in the space to look for new ways to reach their audiences effectively. The aim of profiling, segmenting and targeting is to make sales and marketing more effective and efficient. This can be achieved by …

B2B marketers are embracing account-based marketing (ABM) as a part of their overall marketing efforts. ABM perfectly complements the traditional, short-term marketing goal of generating leads with efforts aimed at driving long-term revenue growth. ABM doesn’t just call for alignment between sales and marketing teams, it forces teams to align because personalization at the account …

Programmatic advertising is the automation of the buying & selling of advertising space among the agents involved, the relationship between the different agents which was previously manual is now conducted automatically by machines this is called “ad-exchanges” it does the job of interconnecting the supply of advertising inventory offered by the publishers with the demand …

B2B marketers are combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Take a glance at the …