B2B marketers are combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech.

Take a glance at the leading marketing technology features used by B2B marketing professionals in the United States:

• 73% of surveyed B2B marketers reported that they are using campaign analytics tools.
• 62% said that their company is currently using the retargeting marketing technology feature.
• 61% mentioned that they are using campaign reporting/dashboard.

A Graph Shows The Most Marketing Technology Features Used by Companies in 2018.