Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred. The data-driven approach means that there is a strategic decision based on data analysis and interpretation. A data-driven approach enables companies to examine and organize their data with the goal of better serving their customers and consumers.
A Graph Shows The Data-Driven Advertising & Marketing Tactics That Agencies Are Using or Planning To Use In 2019.
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