Evergage
Founded in 2010 and based in Somerville, MA, Evergage is a personalization and customer data platform (CDP) combines in-depth behavioral analytics with advanced machine learning and provides the one platform marketers need to systematically understand and interact with each person that visits their website, uses their app or opens their emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.
Latest Posts
Indicators | Digital Marketing
80% of B2B Companies Are Using E-Mail Personalization Tactic Compared to 73% of B2C Companies, 2018 | Evergage
Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Take a glance at the personalization usage in B2B sector vs. B2C sector: 80% of surveyed B2B companies mentioned that they are using email personalization tactic compared to …
Researches | Personalization
2018 Trends in Personalization in the US, UK, India, Canada and Germany | Evergage
What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …
