Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.
Take a glance at the personalization usage in B2B sector vs. B2C sector:
- 80% of surveyed B2B companies mentioned that they are using email personalization tactic compared to 73% of B2C companies.
- 50% of B2B companies reported that they are using website personalization tactic compared to 45% of B2C companies.
- 13% of B2B companies indicated that they are personalizing their mobile apps compared to 45% of B2C companies.
A Graph Shows The Personalization Usage in B2B Sector vs. B2C Sector in 2018.