Digital Marketing Statistics & Metrics

80% of B2B Companies Are Using E-Mail Personalization Tactic Compared to 73% of B2C Companies, 2018 | Evergage

Digital Marketing | Global

Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.

Take a glance at the personalization usage in B2B sector vs. B2C sector:

  • 80% of surveyed B2B companies mentioned that they are using email personalization tactic compared to 73% of B2C companies.
  • 50% of B2B companies reported that they are using website personalization tactic compared to 45% of B2C companies.
  • 13% of B2B companies indicated that they are personalizing their mobile apps compared to 45% of B2C companies.
The Personalization Usage in B2B Sector vs. B2C Sector in 2018

A Graph Shows The Personalization Usage in B2B Sector vs. B2C Sector in 2018.


Founded in 2010 and based in Somerville, MA, Evergage is a personalization and customer data platform (CDP) combines in-depth behavioral analytics with advanced machine learning and provides the one platform marketers need to systematically understand and interact with each person that visits their website, uses their app or opens their emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.


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