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Twitter is expanding its features and makes it more functional for the user. Even though the feature of adding Twitter alt text descriptions with uploaded images has started back in 2016. The process has become easier to access, the process has involved clicking or tapping through to an extra menu prompt, however, not all users …

Recently, we have seen social media platforms such as Facebook releases new apps to facilitate communicating with each other like CatchUp App. It should be mentioned that also Twitter has begun live testing of its new feature which is a new DM chat window on the desktop, it provides a Messenger-style, picture-in-picture display for the …

Facebook keeps on amaze us every day as it continues to launch new apps and release new features to make it easier on people while staying home due to the lockdown because of the rapid spread of COVID-19. In light of that, and amid the ongoing circumstances, Facebook’s experimental NPE team has released its sixth …

Knowing your target audience is a part of your campaign success, females are an important target audience, marketing to mothers is challenging because they represent a very diverse and large group, which means the approach of ” a one size fits all” won’t help. In light of that, this report sheds the light on mothers, …

Consumers now expect more from brands, as we can see they want a personalized experience that speaks to them alone. that’s why consumer profiling is important. Marketing has always been challenging, therefore marketers need to develop customer and consumer profiles based on their interests, behaviors, attitudes, perceptions, and behaviors. That’s way consumer profiling or customer …

After declaring that COVID-19 is a global pandemic, industries, businesses, and economies are affected by it, some had the chance to take advantage of it, and others could not. However, this report is to gain a better view and understanding of how organizations are approaching the radical changes to business as usual brought about by …