After declaring that COVID-19 is a global pandemic, industries, businesses, and economies are affected by it, some had the chance to take advantage of it, and others could not.
However, this report is to gain a better view and understanding of how organizations are approaching the radical changes to business as usual brought about by COVID-19.
Let’s dive into the report for further information.
Since the COVID-19 outbreak, there is one question on the minds of every brand professional and it has been “How should we, as a brand, respond to the crisis?”
Even though there is no tried and tested brand strategy to follow, the results imply most organizations are careful not to succumb to rash decisions, therefore they are adopting a more cautious approach.
When professionals were asked about the COVID-19 impact on their rand and content strategy, they had different answers, the chart below shows:
During this time, it’s more important than ever that brands present themselves with one unified voice and remain close to their brand values.
There has been a sudden shift due to the COVID-19 and the majority of people have started to work remotely. Not only about working remotely, but also this has raised many questions about productivity, company culture, and team collaboration.
This opens a discussion, will the “new normal” of digital workplaces become a mainstream fixture of working life after the pandemic?
As for working remotely, the chart below shows what is the top challenge teams face while collaborating remotely.
In light of that, people were asked about their marketing tech stack and if it is ready to face the challenges.
As the research found out, most of the teams have transitioned to working remotely with minimal disruptions to productivity, even though team collaboration is an area which many found challenging while working as a distributed workforce.
Here are the key takeaways about the report:
We conducted this survey to capture a quick pulse of the marketing community’s immediate response to the COVID‑19 outbreak. The data included in this report was gathered between April 10, 2020 – April 24, 2020. We received 301 responses from marketing professionals including managers, directors, VPs, and CMOs across a variety of industries.