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Introduction Today’s technical buyers navigate a constantly evolving landscape, where new technologies and methodologies frequently disrupt the status quo. The pressure to stay ahead is intensified by the need for rapid evolution and digital transformation. How do technical teams contribute to creating these digital-first environments and strategies that keep their organizations competitive? Technical teams align …

eCommerce has a great history since it was invented back in May 1989, when SequoiaData Crop introduced Compumarket, the first internet-based system for eCommerce. In the emerging global economy, eCommerce has increasingly become a vital component of business strategy and a solid catalyst for economic development. The continued expansion of eCommerce could lead to downward …

Executive Summary Your CMS is essential to connecting with readers, employees, and partners. However, it also represents a prime target for cybercriminals, posing a significant vulnerability to your business. This eBook provides detailed CMS cybersecurity best practices to help secure your organization. We explore the rise in cybercriminal activity, its impact on content management systems, …

Executive Summary Storytelling has always been and will always be an integral part of our daily lives. It’s how we share narratives and messages, evoking emotions and understanding within our intended audiences. The methods of storytelling are vast and ever-evolving, especially in marketing and communications, where the hero of storytelling is quality content. Quality content …

Executive Summary As the market evolves and the demand for enhanced control intensifies, organizations are increasingly looking for solutions that address both their operational needs and their key audiences’ expectations. Achieving this balance is feasible with the right technology and a reliable partner to navigate the process. This eBook explores the concept of modular content …

Executive Summary “SEO,” or search engine optimization, is a term familiar to many, even beyond marketing and communications circles. Despite this familiarity, a deeper understanding of how SEO integrates with content strategy and its impact on marketing success remains crucial. This is especially important in today’s highly competitive landscape, where SEO complexity and sophistication are …