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In 2023, the U.S. hosted almost 3 million Business-to-Business (B2B) companies.  The competition is fierce.  Therefore, businesses struggle to reach & engage their target audience efficiently.  B2B content marketing isn’t about crafting blog posts & white papers. It’s all about connecting with your audience on a deeper level & providing them with real value.  I …

Anatomy of a Data Fall Federal privacy legislation is on the horizon, and third-party cookie deprecation is inevitable, even with Google’s delays. This shift means you need to adapt your campaign targeting and performance measurement strategies across channels now. Embrace first-party data to avoid putting your brand at a disadvantage. As the leader of Wpromote’s …

The financial services sector is being severely disrupted. They have to contend with the expanding presence of innovative fintech companies, growing consumer demand for better and easier-to-use products and services, tightening regulatory requirements, and the challenges that inflation and rising interest rates bring for their clients. Financial Services PR companies and marketers must understand these issues, …

Today, most patients are shopping around for healthcare services more than ever before. With a few taps on their smartphones or a quick search, they can easily compare providers, read reviews, and decide better on where to seek medical attention. That’s why mastering digital marketing is essential for healthcare service providers who want to stay …

Introduction After the wave of digital transformation, what’s next? The rapid growth of e-commerce has made it easier for customers to shop globally, but it’s also made it tougher for brands to stand out. As we enter the Industry 4.0 era, where AI anticipates our needs and immersive technologies create new engagement opportunities, focusing on …

Why Digital Marketing Channels Are Crucial to B2B Growth Back in 2015, 89% of people researching B2B products used the internet, and that number has only grown with digital transformation. They’re using the internet in more ways, from search engines to social networks to videos. Every time a potential customer goes online to research a …