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Amid the COVID-19 lockdown, there has been an increase in using social media platforms, using them to communicate with each other alongside having fun and entertain themselves. One of the social media platforms which saw an increase in its usage is TikTok – the social media platform for sharing music videos-. TikTok allows you to …

COVID-19 has an impact on everything around us, starting with industries and economy to the content consumers engaging with. In addition to that, media consumption has been increasing lately due to the lockdown. Amid the current circumstances, IAS wanted to know and understand the attitudes of US internet users towards coronavirus ads adjacency and how\if …

We have seen many updates on social media platforms amid the COVID-19 pandemic. Facebook made many updates on its platforms: Facebook, Facebook Messenger, Instagram, and Whatsapp. Talking about the messaging application Whatsapp, it was previewed by Facebook CEO Mark Zuckerburg late last week. that WhatsApp has officially announced the launch of the new feature which …

The COVID-19 outbreak has drastically affected the business industry worldwide. Companies have shut down physical offices, resorting to the work-from-home arrangement—some even contending with running their operations with a skeletal workforce. As a result, virtual meetings have quickly become the norm, as teams take their huddles via video conferences. Mostly, the topic of these online …

Social media has become an important and essential part of our everyday life. Even amid the ongoing events and the COVID-19 pandemic, social media use is getting an obvious increase. It is either people staying at home and entertaining themselves, working remotely, or studying online. One way or another you will have to use social …

TikTok is one of the most popular platforms, therefore marketers should pay attention to TikTok marketing. Recently, there has been an increased usage of social media platforms amid the COVID-19 due to the lockdowns and shutdowns. In light of that, we have seen many people use TikTok; as a way to entertain themselves and to …