SEARCH

Introduction How can brand marketers navigate the social media landscape in 2025? It’s definitely a challenge. With multiple platforms, ever-changing algorithms, and evolving consumer behavior, social media professionals must be versatile—part analysts, trend forecasters, data engineers, and even, to some extent, mind readers. (We can’t confirm the last two, but it’s likely part of the …

Introduction Email has consistently proven to be one of the most reliable and high-ROI marketing channels. But in tough economic times, like a recession, does it maintain its stronghold? Will businesses and marketing leaders continue to harness its reach and effectiveness, or will budget cuts force a reevaluation? To find a well-rounded answer, we sought …

Introduction Torn sticky notes, back-to-back meetings, endless coffee—sound familiar? It’s that time of year when marketers are in full swing, with eyes glued to the calendar. Inboxes are flooded with offers, deals, discounts, and promo codes, leaving your subscribers with plenty of choices. So, how do you stand out this holiday season? How can you …

Introduction If content is the heart of an email, design is its lifeblood! Imagine how dull our inboxes would be without the vibrant, captivating design styles that make each email stand out. The beauty of email design lies in its ever-evolving trends, with each year bringing a new wave of fresh ideas and creative directions. …

Imagine how much easier life would be if you knew what your customers and potential customers liked (and didn’t like) about your product. Even better, what changes in your product or service would make it the perfect solution for their challenges? Unless you have special telepathic powers, there’s an easier way to gather all this …

In recent years, phishing attacks have become more frequent, signaling an increase in cybercrime profits. This success has allowed cybercriminals to invest more time and resources into making phishing attempts increasingly complex, convincing, and harder to detect. Given the numerous threats, it’s crucial to understand the key components of phishing scams and ensure your business …