Digital Marketing Guides & Strategies

A Marketer’s Guide to Artificial Intelligence | Hurree

Digital Marketing

For sure, you have already heard of Artificial Intelligence, even if you aren’t exactly sure what it is. The term ‘Artificial Intelligence’ has become something of a buzzword. AI is a ‘hot right now’ topic and marketing trend.

But What Exactly is Artificial Intelligence (AI)?

The term Artificial Intelligence (AI) was first coined by ‘John McCarthy’ in 1956 when he held the first academic conference on the subject. And simply AI is the ability of a machine, a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.

In other words, AI is a computer system that can do tasks that an intelligent human can do. Some of these tasks include learning, speech recognition, planning, and problem-solving.

Mary-Anne Williams, professor of social robotics at the University of Technology, Sydney, said that: “An intelligent computer system could be as simple as a program that plays chess or as complex as a driverless car…”

Related Article: How to Win Tomorrow’s Buyers: Artificial Intelligence, the New Era of Marketing

Hurree’s guide to Artificial Intelligence explains what is AI, the three different forms of it and the difference between AI and machine learning. The guide also provides examples of AI in everyday life and a brief history, from when AI first came to where we are today. Finally, the guide talks about the importance of Artificial Intelligence to marketers, as well as discuss the current limitations.

The Content of “A Marketer’s Guide To Artificial Intelligence”:

  • Introduction
    • What is AI?
    • Narrow AI
    • General AI
    • Superintelligent AI
  • Is There a Difference Between AI & Machine Learning
    • Optimization
    • Identification
    • Anomaly Detection
    • Segmentation
    • Machine Learning
  • AI in Everyday Life
    • Virtual Personal Assistant
    • Facial Recognition
    • Music Streaming
    • Netflix
    • Smart Home Devices
    • Email
    • Online Shopping
  • The History Of AI
  • Why Marketer’s Need AI
    • AI Removes The Guesswork
    • It’s Not Slowing Down
    • Stay Ahead of The Competition
    • Prioritize Your Leads
    • Reduces Human Error
    • Content Creation
    • More Time to be Creative
    • A More Effective Segmentation
  • The Limitations of AI
    • To Marketers
    • It’s Not Magic
    • AI Can’t Do Everything
    • It’s Still Early Days
  • Conclusion

Number of Pages:

  • 45 Pages


  • Free


Founded in 2014, Hurree is a multi-channel marketing automation platform for apps that helps companies engage with, and retain their app users. Hurree goes one step further by automatically enhancing that 1 to 1 personal experience for the user without demanding any additional time from the marketer.Hurree is a revolutionary platform allowing you to control what, when, and you communicate to your app users, so personalized that they can’t help but engage.


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