SEO is more vital than ever before. The new Search Engine Journal’s guide covers advanced techniques for SEO and gives you techniques to monitor and track the effects of improvements and changes on an on-going basis.
This guide will give you tools that will help you instruct your web developer or SEO service provider to ensure your SEO efforts are best optimized. You will also learn the difference between 404 and soft 404, how to use XML Sitemaps to boost SEO, why you need to secure your website and how, and much more.
Founded in 2003, Search Engine Journal (SEJ) is unique in its community-based approach to search marketing content. SEJ's mission is to educate and empower the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. SEJ is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community.