Building Your E-Commerce Measurement Playbook Q3 2016 | Nielsen

GUIDE

Building Your E-Commerce Measurement Playbook, 2016 | Nielsen

E-Commerce

There are 10 tips for effectively measuring how your brand performing online:

  • First, Derive your success metrics from your objectives and goals. Establishing the objective through sets up a series of questions for your brand team.
  • The next step is to define the metrics you’re using. you should select KPIs that tie in directly with your stated goals and concentrate on a few essential metrics.
  • You need to resolve how you’re actually going to take the measurements in question to realize multiple methodologies may be optimal for delivering your metrics.
  • You need to be ready to consider new profitability models different from you’re used to.
  • Use a metric that measures real ROI. The metric of Total ROI is perhaps the only factor that’s going to enable manufacturers to try new business models and understand new methods of profitability.

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Nielsen

Market Research & Data Technology

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Nielsen has operations in over 100 countries, covering more than 90% of the world's population.
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