In a world filled with distractions, as a content marketer, you have very interesting and hard work to do.
As a content marketer, you’ll be entrenched in the battle for likes, clicks, views, downloads, dollars, and leads. So, you must know how hard it is out there, as you’re not only fighting against your competitors but also short attention spans.
Let’s read this content discovery guide and figure out what to do!
Does your content matter if you publish a blog but fail to reach your target audience? It is extremely crucial to reach the right audience in order to see positive results. Alternatively, the time, talent, as well as money spent on creating great content will be squandered.
The content distribution stage of a content marketing strategy is similar to the old Buddhist riddle, “If a tree falls in the woods, and no one is there to hear it, does it make a sound?”
Is it hard to reach your target audience? Well, we have the answer to why might it be hard for you to reach your target audience…
It’s all about content distribution! Your perfect piece of content could be getting lost on its way to its ideal audience. Every minute, a new distraction vies for your attention. Your content, no matter how good, is statistically unlikely to come to the attention of the right person without being pushed.
The question now is “How should you compete among all of this competition?”, according to the “Content Discovery” guide, the following lines include what you should do:
Note that using a mix of paid and owned content distribution methods will give you the most reliable path to reaching your ideal audience.
So let’s start with owned platforms:
As for paid platforms:
Discovery technology is one of the innovations addressing our overtaxed attention spans as well as the tremendous choice of content items.
Smart, predictive algorithms are used by discovery platforms to match people with anything they might be interested in, such as articles, music, movies, apps, products, food, places nearby, services, and even other people.
The idea is simple and clear: when you know what you’re looking for, you use a search engine to find it. If you don’t, content discovery will present you with content that you might be interested in but were unaware existed.
You should consider content discovery to be a reverse search engine…
Content Discovery platforms recommend sponsored content on publisher blogs and sites via a widget positioned below or next to editorial content. Moreover, Advanced mathematical algorithms predict what content users might be interested in.
Do you want to know more about “Content Discovery” download the guide now and start reaching your target audience!