Digital Marketing Guides & Strategies

6 Ways Content Marketers Can Leverage Media Monitoring | Mention

Content Marketing

It is obvious that content marketers deal with a lot of processes. They do market research, draft content strategies, build buyer personas, create content, then find people to take a look at it.

In light of that, media monitoring can combine a ton of the tasks you have to keep up with such as social media management, market research, content curation, and many more.

Perform Market Research:

According to the media monitoring guide, before you put your content marketing strategy together, you have to know who you’re marketing to. So the question is what to look for? well, using a media monitoring tool, you can easily set up alerts to see important content along with conversations from your industry.

These alerts, each serving a different purpose, will lay the groundwork for the rest of the monitoring in this guide.

Here are a few things you’d want to set up alerts for might be:

6 Ways Content Marketers Can Leverage Media Monitoring | DMC

You need to keep a close eye on your market to benefit from it, you can let the industry guide your strategy for you.

  • Build or supplement buyer personas
  • Read your competitor’s content
  • Identify trends

Research Keywords and Topics:

One of the things that can boost your SEO strategy is identifying new keywords besides finding targets for link-building, and monitoring. Based on the media monitoring guide, the alerts that will be most helpful for you out of that combination will be:

6 Ways Content Marketers Can Leverage Media Monitoring | DMC

Note that competitor alerts can be helpful here, but probably not your main priority.

So, a monitoring tool will find both social and web content using a given phrase or keyword, so you can get a 360-degree view of how your audience uses it.

You can benefit from them by:

  • Find keyword ideas on social media
  • Find unlinked quotes and mentions
  • Find targets for link-building outreach

Check the full guide here.

The Table of Content of “6 Ways Content Marketers Can Leverage Media Monitoring” Guide:

  • Introduction
  • Perform market research
  • Research keywords and topics
  • Curate content
  • Build influencer lists
  • Engage on social media
  • Measure content spread
  • Conclusion

Number of Pages:

  • 22 pages


  • Free


Mention enables brands and agencies to leverage media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - the platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.Mention's on a mission to help companies make smarter business decisions based on relevant social insights.Mention was created for one simple reason: to help brands and businesses easily manage their online presence. It was through a spark of innovation and market demand that eFounders decided to build Mention in 2011.

Benefits of Using Mention :

  • Monitor online media: Mention crawls extensive sources across the web such as social media, forums, blogs, news, and review websites.
  • Analyze your competition: Monitor what is said about your competition online. Measure their share of voice and stay ahead of the game.
  • Manage your brand: Understand how your brand is perceived online. Catch and respond to crises before they get out of hand.
  • Listen to your audience: Improve and build your social media strategy based on audience insights around your key topics.
  • Pilot your social channels: Build your social strategy and schedule in advance. Preview and organize content in a multi-channel editorial calendar.
  • Grow your agency: Have an edge on your client's industry with valuable insights. Manage clients' channels and deliver custom reports.
Watch the below short video to know what is Mention;

The Top Features of Mention:

  • Monitor
  • Listen
  • Publish

Mention Pricing:

  • Free
  • Solo: $25/month
  • Pro: $83/month
  • $450+/month
NOTE: All prices are subject to change without prior notice. So, please check the original link of pricing.


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