It is obvious that content marketers deal with a lot of processes. They do market research, draft content strategies, build buyer personas, create content, then find people to take a look at it.
In light of that, media monitoring can combine a ton of the tasks you have to keep up with such as social media management, market research, content curation, and many more.
According to the media monitoring guide, before you put your content marketing strategy together, you have to know who you’re marketing to. So the question is what to look for? well, using a media monitoring tool, you can easily set up alerts to see important content along with conversations from your industry.
These alerts, each serving a different purpose, will lay the groundwork for the rest of the monitoring in this guide.
Here are a few things you’d want to set up alerts for might be:
You need to keep a close eye on your market to benefit from it, you can let the industry guide your strategy for you.
One of the things that can boost your SEO strategy is identifying new keywords besides finding targets for link-building, and monitoring. Based on the media monitoring guide, the alerts that will be most helpful for you out of that combination will be:
Note that competitor alerts can be helpful here, but probably not your main priority.
So, a monitoring tool will find both social and web content using a given phrase or keyword, so you can get a 360-degree view of how your audience uses it.
You can benefit from them by:
Check the full guide here.