In this fast-moving digital world, digital experimentation is the biggest thing ever. Experimentation is the key to winning in an increasingly digital world. It’s rapidly establishing itself as the way successful companies do business, from mega brands like Amazon, Visa, and Sky to numerous ambitious startups.
In brief, digital experimentation shows you what your customers really want, as opposed to what you think they might want. It allows you to test how products actually work, rather than just how they look.
In more detail, digital experimentation is not just about testing cosmetic changes to the text, layout, and imagery on your website, it also allows you to gauge the impact of changes to underlying functionality: a refined search algorithm, a new way of displaying recommendations, various price points and so on.
This, in turn, provides accurate, reliable insight into what customers respond best to, allowing you to continuously fine-tune every aspect of every journey across every digital channel.
This ebook will help you understand the five stages to implement a high-performance digital experimentation program, as well as the 6 key benchmarks that allow you to measure your progress towards unleashing the full power of experimentation.