Tag: A/B Testing

Even though 2020 has brought an onslaught of change, but there is one thing constant, it is how organizations use email to build relationships and drive sales with customers. Moreover, email use around the world continues to grow at a steady pace. Without further ado, let’s continue with the 2020 state of email report and …

Simple SEO Group is a digital marketing agency with a focus on designing and developing marketing ready websites as well as providing a suite of digital marketing services including SEO, PPC, email marketing, and more. Contact them today to see why their results-orientated approach has been helping businesses grow online for over a decade. Simple …

Email is known to be the most measurable and effective channel as long as it is set up properly. Many people might think that creating high-performing emails is easy but it is not, it takes resources and time. So, what does the ideal email workflow look like? No need to worry about it, the answer …

Can you guess what entrepreneurs actually miss? It is building sales funnels and marketing funnels. But first, What Is a Sales Funnel?   To understand this better let’s dive in to get to know what a sales funnel means, it is a step-by-step process that allows you to bring your possible customer one step closer …

SEO split testing is a growing concept that has slowly but gradually created a rave amongst SEO professionals in recent times. Today, it has become a vital cog for any SEO service company in the USA that wishes to call itself data-driven. A/B testing has been around for long. Now, they have started to apply …

In this fast-moving digital world, digital experimentation is the biggest thing ever. Experimentation is the key to winning in an increasingly digital world. It’s rapidly establishing itself as the way successful companies do business, from mega brands like Amazon, Visa, and Sky to numerous ambitious startups. Why? In brief, digital experimentation shows you what your …

What is A/B Testing for Marketing Optimization? According to Wikipedia, “A/B testing or split testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. A/B testing is a way to compare two versions of a …