Even though 2020 was challenging. eCommerce grew like never before.
According to a survey, 90% of companies saw their online sales increase at least a bit, with 50% of respondents claiming it grew by over 100%. However, still, 6% say their eCommerce revenue decreased during the lockdown.
According to the eCommerce in a COVID-19 world, across most industries, sales started to slowly increase week by week. And what’s more interesting is that the numbers keep growing despite some countries slowly opening up again.
Moreover, we can see those fashion retailers had a short dip around the tie when the COVID-19 pandemic put most of Europe into lockdown.
As shown in the chart below how sales started to kick off during mid-March in different continents.
Every year, businesses start to plan their Black Friday campaigns. Typically the largest shopping weekend of the year, all efforts are on finding ways to maximize Black Friday sales. Obviously, COVID-19’s potential impact on Black Friday 2020 was huge, because a large proportion of retailers already saw Black Friday like results after COVID-19 hit.
Based on the eCommerce in a COVID-19 world guide, eCommerce shopping levels during COVID-19 (April to May) were 7% higher than what retailers saw during the 2019 season (November to December). The chart below shows that online sales took on a new upward trajectory in mid-March. Moreover, this trend was also reflected in the majority of the client’s results at Vaimo.
Make sure you check the full practical guide to eCommerce in a COVID-19 world.